Friday 28 March 2014

Apple & Microsoft collide - And it's Brilliant!!!

We’re often found blogging about all sorts here at Appware, from the latest in technology through to the continual battles involving the big names in the gadget world, and this news covers both bases.

Microsoft have taken a step that many gadget-lovers have been waiting for, arguably since the first release of Apple’s iPad in 2010 – the introduction of their Office suite onto the iPad. This is pretty big news and a move that could benefit both parties.

This means that all of those hard-working professionals that tend to opt for a tablet that is a bit better for work productivity, can now enjoy an Apple product for work and play. But, why has the move taken this long to happen we wonder?

Well, after the release of the iPad, the iPad 2 followed with what felt like indecent haste and soon after that the generation of tablets just exploded. This also bought along with it the BYOD (Bring Your Own Device) revolution within businesses.

So, Microsoft being Microsoft tried to compete with Apple every stretch of the way to challenge their iOS software and they came up with the Surface.  Although the Surface has been fairly successful and is extremely good at being a work-savvy tablet, it hasn’t been anywhere near as popular as Microsoft had expected it to be – hence this new move.

Another reason behind the move is PC sales are nose diving, especially with such high performing tablets available on the market today. Microsoft even created Windows 8 in order to help revive PC’s, but unfortunately that hasn’t helped the situation either.

With these things in mind, the move by Microsoft may not have come at a bad time at all, in fact, it could be perfect timing. Microsoft showed that it didn’t really have the skill to create the tablets to compete with Apple, but like the old saying goes, “If you can’t beat them, join them!” and that is exactly what they have done.

Office for iPad seems like a clever move and a move that will ensure Microsoft still have a leg in the race for the best tablet on the market. But, what do you think? Good move for Microsoft or not?

No comments:

Post a Comment